Consumer-generated data: This data primarily consists of signals provided by consumers navigating mobile and online commerce sites, or shopping in the store. All the actions of these consumers are logged by the platform and are used to capture individual and global behaviors. Consumer-provided data: In some instances, consumers provide explicit information that is important to the store. This can be a product or brand preference, a description of a customer segment they belong to, a style they prefer, etc. These signals are essentially information provided by the consumer to the retailer and should be picked up to influence personalization in all channels. Retailer-provided data: The retailer’s marketing team will sometimes have additional information that is useful for personalization. This information can be provided to the personalization platform to enrich the customer profile and enhance the personalization across all channels. Examples of that information are customer relat...