Base Pandian: Six Principles of “BRAND ASSIMILATION” process July 04, 2010 Base Pandian: Six Principles of “BRAND ASSIMILATION” process Read more
Six Principles of “BRAND ASSIMILATION” process July 02, 2010 1. Make the brand relevant 2. Make the brand accessible 3. Reinforce the brand continuously 4. Make brand education ongoing program 5. Reward on-brand behaviors 6. Align hiring practices Read more