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Six Principles of “BRAND ASSIMILATION” process

1. Make the brand relevant
2. Make the brand accessible
3. Reinforce the brand continuously
4. Make brand education ongoing program
5. Reward on-brand behaviors
6. Align hiring practices
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The old company comeup with new brand MAXBEN - Logo meaning

I am so happy to design this logo for my friend Suresh Mahalingam to boost his paint business to the next level. The first step in his process is logo design. He had a clear idea about his business, processes, pricing and target audience. I just collect all those information from him and created the logo with some appropriate meanings. Check out the logo here
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